Retrofit

Data-driven weightloss

Retrofit (acquired by Teladoc Health) is a data-driven wellness startup backed by some of the biggest VCs in Silicon Valley. A monthly subscription program, Retrofit assigns each customer with a nutritionist, fitness coach, and behavioral therapist, all of whom the client meets via online video. Each coach develops personalized goals for weight loss based on data derived from specialized monitors worn by the client. Retrofit brought me on as their first writer and strategist, and I helped establish the brand’s desired look and tone.

Gluten infographic

Writing | Research | Creative direction

Gluten has become a hot topic in the last few years. Should you avoid it? How much is safe to eat? To clarify what it is and to dispell the myths surrounding it, I helped write this fun, educational infographic.

Blogs & in-bound marketing

Writing | Research | Client interviews

I conducted regular client interviews and wrote weekly articles for Retrofit’s blog. I integrated SEO into each piece, and ensured each article was robust enough to generate greater visibility in relevant searches. More importantly, each article provided insight and tips on improving one's health. Below are two examples.

"Great Men" direct mail

Writing | Creative direction

To reach male executives, I created a DM piece that highlights the physical change men of influence have undergone in the last 150 years.