Accrete
Artificial intelligence (AI)
AI is largely misunderstood as some sort of pending doom. Pop culture erroneously depicts it as sentient, hyper-evolved robots plotting to annihilate humanity. The truth is far different. Yes, AI can be quite complex, but if I had to sum it up, AI is simply a computer that can find data, understand it, and apply its learnings faster than any human ever could. I know this because I immersed myself in the world of AI when I worked with this NYC-based startup.
UX | Subject-matter expert interviews | Secondary research | Brand development | Copywriting
Rebranded website
Content strategy | Copywriting | Research | Creative direction
Working alongside AI developers and product designers, I wrote all new content for Accrete’s website. The goal was to make their platform comprehensible to casual visitors and potential invetors. The following are static images (functioning site will feature motion graphics, collapsing boxes, and animation) showcasing a few examples of pages.
Expanded view of the Minerva platform’s benefits.
Expanded view of Network Intelligence’s key features
