Mitsubishi Electric
Robotics & manufacturing
Mitsubishi Electric is the robotics division of the well-known Japanese conglomerate. To build new campaigns, apps, and microsites, I immersed myself in the world of sophisticated machinery, ultimately allowing me to take complex technical jargon and making it all palatable to potential customers.
Integrated campaigns | UX | Copywriting
Microsites
Writing | SME interviews | Research
Below, you’ll find a small sampling of microsites I helped develop for Mitsubishi Electric’s automation machinery. Working closely with designers and Mitsubishi’s engineers, I helped establish an identity and “voice” for their technologies.
“Up Your Downtime” campaign
Concept direction | Copywriting | UX
For manufacturers, downtime is a bad thing—machines aren’t running, workers aren’t working, and money isn’t being made. I created this campaign so they can reconsider the gravity of the term “downtime.” Through print ads, online tools, and smartphone apps, this campaign lets manufacturers understand that Mitsubishi Electric’s new MR-J4 servo system enhances performance, reduces operating costs, and upholds the highest safety standards. Manufacturers never need to worry about productivity loss again. And they can focus on increasing their personal downtime instead.
