Dry-Tex
Performance textiles
One of the biggest players in the world of clothing, Dry-Tex is a Shanghai-based textile mill that supplies innovative material to the world’s best-known apparel brands. In fact, Dry-Tex has a lab where they’ll create a fabric based on your specific requirements. Waterproofed? No problem. Moisture wicking? Sure thing. You get the idea. Oh, and they produce everything sustainably, which is to say with minimal waste, renewable energy, and eco-friendly ingredients.
Brand identity | Sales collateral | Brochures | Websites
Dry-Tex homepage
Writing | Content strategy
Despite being a Chinese company, Dry-Tex caters to iconic global apparel brands, most of whom conduct business in English. Therefore, it was imperative Dry-Tex have an intuitive, informative site providing insight into their products and capabilities.
Sustainability initiative one-pager
Writing | Research
Dry-Tex proudly manufactures their products responsibly. That means utilizing renewable energy, water-saving processes, and carbon-neutral technologies. This one-pager helped existing and potential customers understand how they’re paving the path for eco-friendly production practices.
Reverse
Front
Banners
Writing
These banners (about 3' x 10') primarily hung in the halls of convention centers. The language is direct and relays the benefits of Dry-Tex's performance fabric innovations.
