clim8
Intelligent thermal apparel
Basically, if your body becomes cold, the clim8 shirt knows when, where, and how to activate warmth. Through a proprietary app that’s in constant communication with sensors in the shirt, clim8 can regulate your body temperature to maximize comfort. I worked with the founders and investors of this company when they were still in their startup phase, and I helped establish and launch the brand. Today, clim8 has many lucrative brand partnerships across Europe and Asia.
Brand building | Brand guidelines | Sales collateral | UX | Video
Launch video
Conceptualization | Writing | Creative direction
Shot in the mountains and forests of Oregon, the video introduces the clim8 technology, reviewing how it works and how it benefits users.
Co-branded ad for Adidas
Writing | Creative direction
clim8 established many successful partnerships with well-known apparel brands. This concept was designed for their partnership with the famed sporting brand.
Sell sheets
Writing | Concept direction
Attracting customers is obviously of utmost importance to startups. For clim8 to gain traction with apparel brands, these sell sheets quickly explain how the technology works and why it’s important for integration into performance apparel.
Hangtags
Hangtags are critical retail elements. They’re especially important when introducing a new “ingredient” into the garments of well-known apparel brands. These clim8 hangtags employed minimal copy and bold icons to capture the WHAT and HOW of the revolutionary technology.